I just ran into another reference to these guys, got curious, and did a little looking. Doing an empty search on their site seems to bring back all their titles - around 3500. Like ZIP you can do a partial signup without a credit card and add things to a queue, etc. The queue requires Flash to work and seems to provide drag-and-drop reordering - fairly ambitious, and especially as a Mac user I'd be a little worried about glitches in fancy stuff like this. There seem to be availability indicators in the queue, but the few titles I put in as a test all had a full green bar except "Hitch (Fullscreen)", which had a small red square (Widescreen was full green). I don't know if this means it is all rented out or never ordered in the first place.
I found their most recent SEC filing. It contains interesting phrases like "the Company had limited cash resources, and an accumulated deficit of $905,820. These factors raise substantial doubt about the Company's ability to continue as a going concern", "Approximately 98% of the Company's sales are realized through its sub-distributor relationships with Amazon.com and Half.com", and "In order to adequately fund this expansion, the Company will need to raise sufficient capital for inventory and automated processing equipment".
They seem to be mainly a sell-through storefront (their inventory URLs have Amazon ASIN identifiers embedded in them) and a seller of their own new/used inventory on Amazon, etc. They also seem to have some sort of penny-stock presence. To be fair, that "going concern" warning seems to have been there for 2-3 years now, and may just be auditor boilerplate for undercapitalized companies. But I doubt Netflix is quaking in their boots, and I doubt they are in a position to drop a quarter million or so to get into the upper inventory leagues.
I'm assuming much of their current business is with US customers, even though they are located in BC, and they may be set up to charge in US dollars because of this. Looking back through their reports is rather interesting - the company seems to have spun off a few year ago from a Nevada corporation, into a BC company called "Flamingos Beach Resort" (I'm not kidding; presumably it was a conveniently existing shell). I'm guessing the Nevada company had somehow acquired a person or some computer code it didn't want, and the guy who wrote it had a BC connection and went out on his own. All this entrepreneurial stuff is a mystery to me...
Anyway, it looks like they are starting out in the Canadian market, but looking to expand into the States (the report talks about two warehouses). In any case, it doesn't look like the answer to anyone's prayers right now.
